Gen X/Y: Step Right In
When we first started designing CityBurb.com we asked ourselves: “if we weren’t involved in the real estate industry, how would we want to go about buying and selling our home?” With that in mind we created a company that would specifically target the X and Y Generations (of which we are a part) and their specific needs.
Over at the Zillow Blog, Drew Meyers wrote a great article regarding the “Internet Empowered Consumer.” What Drew describes is almost exactly what we have tried to provide for our clients. We have built our site around the idea of giving consumers as much information as they want without requiring them to first be “sold” on our service. We also understand that these consumers don’t react well to the “hard sell” and would prefer to be given time and information in order to make their own decision.
We have also served many people outside of the X and Y Generations and they have received our company well. So, is this change in the consumer mindset generational or is it a sign of things to come across all generations?
I’d say the change in mindset is definitely mainly generational, but that’s not to say the older generation is not changing — they are; just not as drastically as gen x/y.
It’s good to see more and more companies realizing that you can’t “sell” the younger crowd — the way to appeal to them is be findable and visible when they are making their decision.