The Bottom - Guaranteed
Are you waiting until we hit the bottom of the market before you buy a home? Well, a local builder, Brighton Homes, is guaranteeing you purchased at the bottom if you buy one of their homes or lots. Brighton Homes is offering a rebate on your purchase if they lower the price of the same model home in the next two years according to a Statesman article. The article did not contain any other details of the program and the Brighton Homes website doesn’t even mention the program, but I’m sure there are some pretty strict qualifications in order to get a rebate check.
I’m usually pretty skeptical when builders use unique marketing ideas to sell their homes, but I like this one. Although still a marketing ploy, the rebate program is based on the builder guaranteeing the value of their product, which, in the end, is beneficial to the homeowner. Of course, if this isn’t the bottom, Brighton will have a much harder time selling their homes in the future because any price reductions will cost them that much more because of the rebates.
We are keeping the program very simple and there are no tricks. The information in our Program Details and FAQ’s will hopefully show home buyers that we are serious. We have great plans both old and new that we will be building for many years to come. We will not discontinue models or craft technicalities to avoid paying buyers if our base prices are lowered.
It is a calculated risk, but given what we know about our costs and the market we feel confident that this is the right thing to do now.
Our prices are pretty surprising for some great homes in quality neighborhoods. $186,000 in Heritage Commons and $196,000 in Paramount are just a couple of examples.
Our website now has a link to our program site www.protecttheprice.com.
Thank you for blogging about Brighton Homes!
Lars Hansen - Brighton Homes lhansen@brightoncorp.com
Lars,
I’m glad to hear all of that. Thanks for providing the link. I think it is a great offer and I’m curious to see how it works out for you. Good luck!
Alfie
This is very interesting and seems like a great sales tactic. Nice article!